From IRMI...
As an adjunct college professor, I have polled my risk management students over the past few years to see how many of them buy their auto insurance online. Each year, I find that an increasing number of them (but still a minority) are using the Web for this purpose and are having better luck completing the online application. Yet many of my students are still dissatisfied with the overall experience and often lack the proper coverage. So all this begs the question: Is it a wise move to purchase auto insurance online?
Here are some advantages.
* A consumer can often get multiple quotes using one insurance quote service. This approach is obviously quicker and more convenient than making numerous phone calls to insurance agents in a geographic area.
* If time is of the essence, going online may be the quickest method. When I recently went online to request an auto quote, it took me less than 10 minutes to receive it.
* The websites I visited appeared to be secure ones, with the URL beginning with "https," meaning that any sensitive information (e.g., Social Security number) will be encrypted before being sent to the server. The websites also included a "lock" icon near the window of the browser, which allows the potential insured to view the details of the site's security.
* Free quotes are typically "no obligation" ones, and if the insured chooses to purchase the coverage, he or she can print a temporary auto insurance ID card.
* Rates may be more competitive, due to the insurer's lower expenses with the Internet approach.
* Consumers normally have an option to talk to a live representative while completing the transaction.
There are also some significant disadvantages to consider.
* Some of the online questions/answers are deficient. One question asked for deductible information and the optional answers were nonsensical.
* A Social Security number is required for the full quote, leading to concerns about identity theft. It is one thing to provide this information to a reputable, local agent. It is quite another thing to provide it over the Internet to a relatively unknown source.
* Coverage details were lacking in the quotes I received. One website gave me three separate quotes, one for "less coverage," one for "standard coverage" ($4 extra per month), and one for "more coverage" (an additional $25 per month). No explanation of these terms was provided.
* There were no questions about any tailored auto insurance needs, such as endorsements on rental reimbursement or auto loan/lease coverage.
Buying auto insurance over the Internet may be the wave of the future, but this does not mean it is the best option. For people who insist on nontailored and bare bones coverage at the cheapest possible premium, it may be a valid approach. But until some of the weaknesses of this approach are remedied, the cons of buying auto insurance over the Internet outweigh the pros.
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